The Life of a Synner

The Journal of Kate Lynch

Posts tagged The Syndicate

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Happy St. Patrick’s Day followers! A day dedicated to honor my Irish heritage! While everyone is out participating in festivities, I was out tearing up the streets of the Tampa area promoting for the upcoming The Naked and Famous show in a few weeks. This campaign has been awesome to do! Check back for a full report once it’s all completed next weekend. Rock on, Kate

Happy St. Patrick’s Day followers! A day dedicated to honor my Irish heritage! While everyone is out participating in festivities, I was out tearing up the streets of the Tampa area promoting for the upcoming The Naked and Famous show in a few weeks. This campaign has been awesome to do! Check back for a full report once it’s all completed next weekend.

Rock on,
Kate

Filed under the syndicate synner nation the naked and famous tampa ybor st. pete music concerts

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Happy Friday!

Where has the time gone?! I can’t believe it’s already almost St. Patrick’s Day tomorrow! Time goes by fast when you’re having fun and living life!
In other news, SXSW is fully underway and from what I hear, our SynnerNation crew is KILLING IT in Austin! Great job reps! Way to keep up the good name that is represented behind The Syndicate.
Check in tomorrow for an update on my latest retail campaign for The Naked and Famous. I’m stoked to be bringing a friend along that’s new into town to show her all the places us “music lovers” in Tampa hang out.

Filed under the syndicate synner nation sxsw the naked and famous tampa

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Happy Wednesday followers! It’s been a pretty long day today. I’m ready to be off work and go grub on some delicious Italian food! I’m posting a picture of a CD that I have been addicted to lately, “Free” by Twin Atlantic (a client of The Syndicate). I recently saw these guys in Orlando and it was just a taste of how excited I am to be seeing them over the summer on Vans Warped Tour. Which band(s) are you most excited to see in the tour? Kate

Happy Wednesday followers! It’s been a pretty long day today. I’m ready to be off work and go grub on some delicious Italian food!
I’m posting a picture of a CD that I have been addicted to lately, “Free” by Twin Atlantic (a client of The Syndicate). I recently saw these guys in Orlando and it was just a taste of how excited I am to be seeing them over the summer on Vans Warped Tour. Which band(s) are you most excited to see in the tour?

Kate

Filed under twin atlantic the syndicate free vans warped tour

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The Kills Tampa, FL January 30, 2012 Happy Superbowl Sunday Synners! Time that I celebrate that it is one step closer to baseball season! Woohoo!! Okay Kate, back to music… Last Monday I took on a campaign for The Kills marketing what was a very different marketing technique used in past SynnerNation campaigns. Before taking on this show, I was not too familiar with The Kills or their music, but I always love taking on shows with artist I am not familiar with, because what other great way to learn about different styles of music. The Kills main marketing tool was promoting a book of a collection of Polaroid pictures taken throughout their tours, something that I have never seen used before by bands. I felt like it was a great way for fans of The Kills to see captured, behind the scenes moments of their tours that they would not normally see. I LOVED that this was something different from the typical flyers, posters, and stickers used to promote bands or artist. Another type of marketing The Kills wanted with our promotions was the collecting of email addresses so that fans can have a way to stay connected to what is going on with The Kills. I was kind of hesitant when seeing this, because I knew that this strategy was going to be hard to accomplish. With social media today, fans are able to gain instant news about the bands in much faster methods such as Facebook and Twitter. Upon arriving at the venue, I was puzzled to see that the same books I received to promote were on display at the merch table. My first thought was, why was I there to distribute the books if they were on display for everyone to grab? But I didn’t let this stop me from trying to rock the campaign. When you are a Synner, or a street teamer in general, you never know what the circumstances are going to be upon walking into a venue or how successful/unsuccessful a campaign is going to be. You have to learn how to just roll with what you are given.  I have to say that this was one of the hardest campaigns to try to successfully complete. Trying to gather emails like the client specifically wanted was very tough. Many of the fans stated that they were already signed up for the email updates, while others said they were not interested in signing up. While having materials to hand out, it came down to either having the attendees reject the email list or handing out the photo books, so I went with trying to distribute as many photobooks as possible. This was also a challenge like I stated due to the many of the attendees already grabbing or flipping through one while they visited the merch table. Overall, the campaign was successful in some ways and unsuccessful in others. This is something that is very common when handling certain campaigns. It’s always better to use your judgment so that you make sure the campaign goes as successful as you can possibly make it. If you haven’t already, definitely check out The Kills. They were AMAZING with such a great performance, that definitely gained them a new fan…ME! Website: www.thekills.net Facebook:  www.facebook.com/TheKills

The Kills

Tampa, FL

January 30, 2012


Happy Superbowl Sunday Synners! Time that I celebrate that it is one step closer to baseball season! Woohoo!! Okay Kate, back to music…

Last Monday I took on a campaign for The Kills marketing what was a very different marketing technique used in past SynnerNation campaigns. Before taking on this show, I was not too familiar with The Kills or their music, but I always love taking on shows with artist I am not familiar with, because what other great way to learn about different styles of music. The Kills main marketing tool was promoting a book of a collection of Polaroid pictures taken throughout their tours, something that I have never seen used before by bands. I felt like it was a great way for fans of The Kills to see captured, behind the scenes moments of their tours that they would not normally see. I LOVED that this was something different from the typical flyers, posters, and stickers used to promote bands or artist. Another type of marketing The Kills wanted with our promotions was the collecting of email addresses so that fans can have a way to stay connected to what is going on with The Kills. I was kind of hesitant when seeing this, because I knew that this strategy was going to be hard to accomplish. With social media today, fans are able to gain instant news about the bands in much faster methods such as Facebook and Twitter.

Upon arriving at the venue, I was puzzled to see that the same books I received to promote were on display at the merch table. My first thought was, why was I there to distribute the books if they were on display for everyone to grab? But I didn’t let this stop me from trying to rock the campaign. When you are a Synner, or a street teamer in general, you never know what the circumstances are going to be upon walking into a venue or how successful/unsuccessful a campaign is going to be. You have to learn how to just roll with what you are given. 

I have to say that this was one of the hardest campaigns to try to successfully complete. Trying to gather emails like the client specifically wanted was very tough. Many of the fans stated that they were already signed up for the email updates, while others said they were not interested in signing up. While having materials to hand out, it came down to either having the attendees reject the email list or handing out the photo books, so I went with trying to distribute as many photobooks as possible. This was also a challenge like I stated due to the many of the attendees already grabbing or flipping through one while they visited the merch table.

Overall, the campaign was successful in some ways and unsuccessful in others. This is something that is very common when handling certain campaigns. It’s always better to use your judgment so that you make sure the campaign goes as successful as you can possibly make it.

If you haven’t already, definitely check out The Kills. They were AMAZING with such a great performance, that definitely gained them a new fan…ME!

Website: www.thekills.net

Facebook:  www.facebook.com/TheKills

Filed under The Syndicate SynnerNation The Kills Music Concerts

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Live from The Social in Orlando, FL finally seeing Twin Atlantic for the first time. If it weren’t for The Syndicate I wouldn’t have been in love with this band as much as I am now. If you missed their tour with We are the Ocean, The Swellers, and You Me at Six check them out at the Vans Warped Tour this summer! Definitely a fave of mine! Kate

Live from The Social in Orlando, FL finally seeing Twin Atlantic for the first time. If it weren’t for The Syndicate I wouldn’t have been in love with this band as much as I am now. If you missed their tour with We are the Ocean, The Swellers, and You Me at Six check them out at the Vans Warped Tour this summer! Definitely a fave of mine!

Kate

Filed under the syndicate synnernation twin atlantic warped tour orlando concert music